March 4, 2025
Year
2025
Client
Personal Project
Category
3D // Animation // Motion Design
Project Duration
2-3 Weeks
The Wassily Chair, represents Bauhaus principles at their purest—functional, minimal, and revolutionary in its use of tubular steel. With the 100th anniversary of the Bauhaus in 2025, I saw an opportunity to celebrate this iconic design through a contemporary lens. I studied the chair's material honesty, its geometric clarity, and how its form expresses structure and function as one unified idea.
The concept was a dynamic celebration—moving beyond static product shots to showcase the chair from every angle, revealing its materials and construction. I designed a visual system that emphasized the interplay between chrome steel and leather, geometry and negative space. The approach was direct and bold, matching Bauhaus modernism with kinetic energy. Typography, color blocking, and composition referenced the movement's graphic language while keeping the chair as the hero.
The model was built with precise attention to the tubular steel frame and leather straps, ensuring material accuracy. Multiple camera angles were choreographed to reveal the chair's structure—overhead views showing geometric symmetry, close-ups highlighting material texture, rotating movements that demonstrate its three-dimensional form. Variations explored different material finishes: classic black leather with chrome, cognac leather, canvas options. Lighting emphasized reflections on steel and the tactile quality of leather.
Animation was cut to music with rhythm driving transitions between angles and material variations. Motion design elements—graphic shapes, text, color fields—punctuated key moments, creating a fast-paced, celebratory edit. The piece functions as a speculative advertisement, honoring 100 years of Bauhaus legacy while demonstrating how timeless design translates into contemporary motion language. Final outputs were optimized for social media and digital display formats, including an alternate version for vertical display.
